Advertising and AdTech

I draft and edit a lot of data licensing and data services agreements for online, offline, social and mobile data. I often find myself revising or deleting certain reoccurring provisions because they invite disputes, raise...

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Precise geolocation data is increasingly being used to “geo-target” consumers’ devices, to serve ads relevant to either where they are at a given moment, or where they tend to be during a given time frame....

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Data “onboarding”—also called “CRM retargeting,” “CRM onboarding,” or just “audience targeting”—is a relatively new way for marketers to reach highly particularized audiences online. It differs from behavioral tracking models because it uses de-identified data originally...

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The Digital Advertising Alliance (“DAA”) this week rolled out its long-awaited “AppChoices” mobile advertising solution, intended to complement the current “AdChoices” icon, DAA Consumer Choice pages, and opt-out programs. These programs currently enable third-party web...

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With the fast-approaching compliance deadline of January 1, 2015 and no guidance from the California AG’s office, online and mobile service operators are still wondering if and how California’s new “Privacy Rights for California Minors...

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The Canadian Radio-television and Telecommunications Commission (CRTC) released guidance on Section 8 of Canada’s Anti-Spam Legislation (CASL), which will go into effect on January 15, 2015. CASL has been described as “the toughest anti-spam law...

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