Advertising and AdTech

On February 19, the Federal Trade Commission (“FTC”) hosted a seminar on the collection of device identifiers contained in wifi and Bluetooth signals to track people’s movement around stores, shopping malls, airports, and other physical...

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As we reported last month on this blog, as of January 1st, 2014 websites that permit the collection of third party data through ads and other means may begin receiving enforcement letters from the Online...

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Make Room in the Footer

December 19, 2013 | 0 Comments

Make Room in the Footer: January 1 Enforcement Deadline Nears for First Parties’ “Enhanced Notice” Obligations Under the Self-Regulatory Principles for Online Behavioral Advertising  The Online Interest-Based Accountability Program (“Accountability Program”) has issued “an advance...

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Only two months remain before the Federal Communications Commission’s updated consent requirements for marketing-related text messages take effect.  Violations will give rise to liability for statutory damages of $500-$1,500 per message, depending on the extent...

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The FTC (via email blast) provided further clarification of the standards that third party ad networks and platforms would be held to, under the new COPPA Rule. To recap recent history: when the FTC announced...

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The Network Advertising Initiative (“NAI”), the leading self-regulatory coalition for the online advertising industry, issued a Draft Code  last month detailing likely revisions to its “Code of Conduct” – the principal set of “best practices”...

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