Network Advertising Initiative (NAI)

Precise geolocation data is increasingly being used to “geo-target” consumers’ devices, to serve ads relevant to either where they are at a given moment, or where they tend to be during a given time frame....

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Data “onboarding”—also called “CRM retargeting,” “CRM onboarding,” or just “audience targeting”—is a relatively new way for marketers to reach highly particularized audiences online. It differs from behavioral tracking models because it uses de-identified data originally...

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The Digital Advertising Alliance (“DAA”) this week rolled out its long-awaited “AppChoices” mobile advertising solution, intended to complement the current “AdChoices” icon, DAA Consumer Choice pages, and opt-out programs. These programs currently enable third-party web...

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