Personally Identifiable Information (PII)

The Network Advertising Initiative (“NAI”), the leading self-regulatory coalition for the online advertising industry, issued a Draft Code  last month detailing likely revisions to its “Code of Conduct” – the principal set of “best practices”...

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On 11/7, the California Supreme Court heard oral argument on this question in a case against Apple regarding whether the CA Song Beverly Act, which restricts companies from collecting certain information from consumers during a...

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The Northern District of California denied Defendant RockYou, Inc.’s motion to dismiss in Claridge v. RockYou, Inc., No. C 09-6032 PJH, making this data-breach case one of the firsts to proceed beyond discovery.  In Claridge,...

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Cal. Civil Code § 1747.08, which is part of the Song-Beverly Credit Card Act of 1971 (as amended), prohibits entities that accept credit cards from asking or requiring cardholders to provide “personal identification information” at...

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On Oct. 18, 2010, the Wall Street Journal (“WSJ”) published an article alleging that applications on Facebook were transmitting personally identifiable information (“PII”) to various Internet advertising companies. (Note: a version of the article appeared...

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