January 28, 2011 is Data Privacy Day, an annual international celebration to raise awareness and generate discussion about data privacy. Over the past year, data privacy practices have been the subject of growing scrutiny by the press, Congress, the FTC and regulatory agencies in other countries, and, most importantly, consumers. As the FTC looks to implement a new data privacy regime and consumers and Congress demand more transparency about the collection and use of consumer data, we encourage you to celebrate Data Privacy Day by taking some time to reviewing your privacy policies and practices by answering the following questions:
• What types data do you collect?
• How do you collect it?
• Do you really need to collect it?
• Where do you store it?
• How do you protect it?
• How do you use the data you collect?
• Do you give consumers the right to opt-out of data collection or to access their data?
More detail about each of these questions can be found in our Data Privacy Day Client Alert.