FTC Sets Agenda for Online and Mobile Advertising Workshop
On May 30, 2012, the FTC will host a public workshop to discuss advertising disclosures in the online and mobile contexts. The FTC is looking to update its “Dot Com Disclosures” guidance, which was issued in 2000, to provide better guidance for businesses in the current advertising environment. Earlier this week, the FTC released the preliminary agenda for the workshop, which will include discussions of advertising disclosures in the cross-platform, social media, and mobile environments. The agenda also includes a panel on mobile privacy disclosures, which the FTC discussed extensively in its recently released Staff Report on Privacy (See our analysis of the Staff Report here).
More information about the workshop can be found here.