FTC Releases Final Agenda for Mobile and Online Advertising Privacy Disclosures Workshop

Published On May 29, 2012 | By Melissa Maalouf | General, Privacy
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The FTC has released a final agenda and list of panelists for its Wednesday, May 30th workshop about advertising and privacy disclosures in online and mobile media.

The workshop will run from 8:30 a.m. until 5:00 p.m. and is free and open to the public (no pre-registration required).  The event will also be webcast live at the following link:  http://htc-01.media.globix.net/COMP008760MOD1/ftc_web/FTCindex.html.

The event will feature panels on:  (1) universal and cross-platform advertising disclosures; (2) social media advertising disclosures; (3) mobile advertising disclosures; and (4) mobile privacy disclosures.  The focus of the workshop will be on exploring best practices for advertising and privacy disclosures, and the discussions will be used by FTC staff to update the FTC’s Dot Com Disclosures guidance to better illustrate how businesses can provide clear and conspicuous disclosures in the online and mobile spaces.

A summary of the discussions at the workshop will be provided in a forthcoming post.

About The Author

Melissa Maalouf’s practice focuses on advising a broad range of clients, from start-ups to established companies, on both U.S. and international data privacy and security issues. Melissa assists clients in drafting appropriate website disclosures, implementing legally-compliant e-commerce flows, responding to FTC Section 5 and state AG enforcement actions, analyzing advertising claims, and children’s online privacy and safety issues. She also regularly helps clients obtain certification under the EU-US Safe Harbor and navigate compliance with divergent international privacy laws.