Ad Tech: Navigating the Legal and Self-Regulatory Rules – ZG Webinar

Published On November 18, 2014 | By Ken Dreifach | International
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Thursday, December 4, 2014 – 12:30-1:30 pm EST
Presenters: Ken Dreifach and Mason Weisz

For our final webinar in our Boot Camp series, Ken Dreifach and Mason Weisz will provide an analysis of the key current business and data models in the Ad Tech ecosystem, and the privacy challenges that arise, as well as the basics (and some intricacies) of the legal and self-regulatory rules and principles that govern the space.

This webinar will discuss, for instance, what corporate and privacy counsel should know about cross-device targeting, offline-to-online data “onboarding,” and COPPA compliance, as well as principles regarding “Sensitive Data,” and how the NAI and DAA principles apply to ad platforms and their clients. The webinar will conclude with an update on international legal issues in ad tech, with a discussion of legal strategy for deals involving international data.

Click HERE to Register

For additional questions, please contact Jennifer Russell:

Photo by Horia Varlan From Flickr

About The Author

Ken counsels clients on complex issues involving information privacy and data law, online liability, consumer regulatory and gaming law, including regulatory response, and adherence to self-regulatory guidelines for online advertising. Ken has had more than twenty years of experience in high-profile regulatory, in-house and private practice roles, including as Chief of the New York Attorney General’s Internet Bureau. He is one of the nation’s leading authorities on the relationship between emerging advertising technologies and online privacy.