Ad Tech: Navigating the Legal and Self-Regulatory Rules – ZG Webinar
Thursday, December 4, 2014 – 12:30-1:30 pm EST
Presenters: Ken Dreifach and Mason Weisz
For our final webinar in our Boot Camp series, Ken Dreifach and Mason Weisz will provide an analysis of the key current business and data models in the Ad Tech ecosystem, and the privacy challenges that arise, as well as the basics (and some intricacies) of the legal and self-regulatory rules and principles that govern the space.
This webinar will discuss, for instance, what corporate and privacy counsel should know about cross-device targeting, offline-to-online data “onboarding,” and COPPA compliance, as well as principles regarding “Sensitive Data,” and how the NAI and DAA principles apply to ad platforms and their clients. The webinar will conclude with an update on international legal issues in ad tech, with a discussion of legal strategy for deals involving international data.
For additional questions, please contact Jennifer Russell: firstname.lastname@example.org
Photo by Horia Varlan From Flickr