Webinar: What Advertisers and Publishers Should Know About Native Advertising

Published On March 14, 2016 | By Ken Dreifach and Kandi Parsons | FTC & State AG
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As “native” ads have become an increasingly effective way to engage users and generate revenue, we have also seen several recent developments towards creating standards for native ads. These include FTC guidance issued in December 2015 and DAA guidance for native ads. During this webinar, we will provide a synopsis of compliance guidelines and strategies.

Presenters: Ken Dreifach and Kandi Parsons
Wednesday, March 23rd 2016
12:30 PM – 1:00 PM EST

Reading Materials: Native Advertising: A Guide for Businesses

Click Here to Watch the Webinar Recording


About The Authors

Ken counsels clients on complex issues involving information privacy and data law, online liability, consumer regulatory and gaming law, including regulatory response, and adherence to self-regulatory guidelines for online advertising. Ken has had more than twenty years of experience in high-profile regulatory, in-house and private practice roles, including as Chief of the New York Attorney General’s Internet Bureau. He is one of the nation’s leading authorities on the relationship between emerging advertising technologies and online privacy.

Kandi counsels clients on privacy and data security issues, online and general advertising, and marketing practices, including COPPA compliance, student privacy, and the Internet of Things. Kandi advises companies on collecting, protecting, and using consumer data and helps them develop and implement comprehensive privacy and security programs. Drawing on her tenure at the FTC, Kandi assists clients in responding to FTC and state AG enforcement actions. Prior to joining ZwillGen, Kandi spent eight years in the FTC’s Division of Privacy and Identity Protection. While at the FTC, Kandi served on detail for six months to the United States Senate, Committee on Commerce, Science, and Transportation.