Webinar: What Advertisers and Publishers Should Know About Native Advertising
As “native” ads have become an increasingly effective way to engage users and generate revenue, we have also seen several recent developments towards creating standards for native ads. These include FTC guidance issued in December 2015 and DAA guidance for native ads. During this webinar, we will provide a synopsis of compliance guidelines and strategies.
Presenters: Ken Dreifach and Kandi Parsons
Wednesday, March 23rd 2016
12:30 PM – 1:00 PM EST
Reading Materials: Native Advertising: A Guide for Businesses