How to Disclose Endorsements and Still Generate Business

Published On March 17, 2017 | By Kandi Parsons | General, Practical Advice
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Regulators like the FTC have gone after advertisers for failing to properly disclose online endorsements. But forcing your product team to fill their posts with disclosures seems like a great way to make you the least popular lawyer in the company. In the first-ever ZwillGen video blog, Kandi Parsons gives you some tips on how to balance your legal obligations with your product team’s demands and where to draw the line. It’s worth watching. Trust us. You may even want to see it over and over again. Pro tip: bring popcorn, and tissues.

About The Author

Kandi counsels clients on privacy and data security issues, online and general advertising, and marketing practices, including COPPA compliance, student privacy, and the Internet of Things. Kandi advises companies on collecting, protecting, and using consumer data and helps them develop and implement comprehensive privacy and security programs. Drawing on her tenure at the FTC, Kandi assists clients in responding to FTC and state AG enforcement actions. Prior to joining ZwillGen, Kandi spent eight years in the FTC’s Division of Privacy and Identity Protection. While at the FTC, Kandi served on detail for six months to the United States Senate, Committee on Commerce, Science, and Transportation.