Ken Dreifach has been elected to serve as a member of the Board of Directors of the Network Advertising Initiative (the “NAI”). The NAI is the leading self-regulatory association for “third party” platforms engaged in the delivery of interest-based digital advertising, including through cross-app, cross-device, geolocation, and data onboarding mechanisms. The NAI’s Code of Conduct governs the responsible use of behavioral, mobile, and offline data used in display media. Ken will serve a 2-year term as a designee of ZwillGen client AdRoll, the leading U.S. and global retargeting platform.
Photo: courtesy of NAI