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About Ken Dreifach

Ken Dreifach

Ken counsels clients on complex issues involving information privacy and data law, online liability, consumer regulatory and gaming law, including regulatory response, and adherence to self-regulatory guidelines for online advertising. Ken has had more than twenty years of experience in high-profile regulatory, in-house and private practice roles, including as Chief of the New York Attorney General’s Internet Bureau. He is one of the nation’s leading authorities on the relationship between emerging advertising technologies and online privacy.

Recent Posts

Data “onboarding”—also called “CRM retargeting,” “CRM onboarding,” or just “audience targeting”—is a relatively new way for marketers to reach highly particularized audiences online. It differs from behavioral tracking models because it uses de-identified data originally...

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The Digital Advertising Alliance (“DAA”) this week rolled out its long-awaited “AppChoices” mobile advertising solution, intended to complement the current “AdChoices” icon, DAA Consumer Choice pages, and opt-out programs. These programs currently enable third-party web...

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Thursday, December 4, 2014 – 12:30-1:30 pm EST Presenters: Ken Dreifach and Mason Weisz For our final webinar in our Boot Camp series, Ken Dreifach and Mason Weisz will provide an analysis of the key current business and...

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You may have noticed more online ads lately related to health and medical conditions—perhaps conditions that you have, or that someone in your household has. Increasingly, online ad platforms have begun selling access to targeted...

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The recent legalization and licensing of online gambling in New Jersey and Nevada has led to a significant flurry of online gambling ads. While online gambling ads were once anathema – usually run by offshore...

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As we reported last month on this blog, as of January 1st, 2014 websites that permit the collection of third party data through ads and other means may begin receiving enforcement letters from the Online...

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Last week, the New Jersey Attorney General announced it had entered into a settlement with Dataium, a Tennessee-based data analytics company that primarily serves the auto industry.  The settlement, by administrative Consent Order, concerns Dataium’s analytics services,...

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On November 26, 2013, New Jersey residents and visitors will be able to play poker and an array of other casino games online.  As we’ve reported before, the New Jersey legislature  passed the New Jersey Internet...

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The FTC (via email blast) provided further clarification of the standards that third party ad networks and platforms would be held to, under the new COPPA Rule. To recap recent history: when the FTC announced...

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State Attorneys General have announced their intention to press Congress to narrow the immunity provisions of the Communication Decency Act (“CDA”), 47 U.S.C. § 230,  to exempt state criminal prosecutions from the CDA safe harbor.  It...

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