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About Ken Dreifach

Ken Dreifach

Ken counsels clients on complex issues involving information privacy and data law, online liability, consumer regulatory and gaming law, including regulatory response, and adherence to self-regulatory guidelines for online advertising. Ken has had more than twenty years of experience in high-profile regulatory, in-house and private practice roles, including as Chief of the New York Attorney General’s Internet Bureau. He is one of the nation’s leading authorities on the relationship between emerging advertising technologies and online privacy.

Recent Posts

The Justice Department sent jolts of concern through virtual currency providers last week, with its indictment against Liberty Reserve – a shadowy and anonymized virtual currency that, according to the Indictment against it, was “a...

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The Network Advertising Initiative (“NAI”), the leading self-regulatory coalition for the online advertising industry, issued a Draft Code  last month detailing likely revisions to its “Code of Conduct” – the principal set of “best practices”...

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2012 was a year in which self-regulatory efforts and organizations became — as they continue to be — particularly relevant in the online data ecosystem. This month, the Network Advertising Initiative (known as the “NAI”)...

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Feds Enter Fray Over New Jersey Sports Betting

January 27, 2013 | 0 Comments

The Justice Department last week filed a Notice of Intervention in NCAA v. Chris Christie — the New Jersey Sports Betting litigation —  to defend the constitutionality of the 1992 Professional and Amateur Sports Protection...

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How COPPA’s New Rule Affects Ad Networks

January 7, 2013 | 0 Comments

The FTC’s new revisions to the COPPA Rule (16 CFR 312) have extended COPPA’s requirements beyond websites and conventional “operators” to include third parties such as advertising networks. Between now and July 1, 2013 –...

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New Jersey Close to Online Gambling (Again)

December 21, 2012 | 0 Comments

Well now everything dies baby that’s a fact But maybe everything that dies someday comes back Put your makeup on fix your hair up pretty And meet me tonight [online?] in Atlantic City – Bruce...

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Much attention has been paid lately to online “data leakage,” including leakage from social media sites leading to lawsuits and FTC actions.   For privacy and proprietary reasons, web and mobile publishers have begun to...

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It has been generally accepted for more than a decade that internet gambling is not legal unless it is permitted in both the place in which the bettor is located and the place in which...

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Craigslist v.Crawlers: Who Owns the Data?

October 3, 2012 | 0 Comments

Last week saw an interesting development in craigslist’s lawsuit against 3Taps, brought in July 2012, in which the classified ad site alleged that 3Taps impermissibly crawled or scraped craigslist.com to populate data into the “Craiggers”...

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FTC Releases Business Guide for Mobile Apps

September 7, 2012 | 0 Comments

Underscoring their view that long-standing FTC guidance for fair and transparent consumer privacy practices applies equally to mobile applications, on September 5th, the FTC released Marketing Your Mobile App: Get It Right from the Start...

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