Advertising and AdTech

Continuing the enforcement of its endorsement guidelines, the FTC announced its first settlement with individual influencers rather than focusing only on advertisers who work with influencers. In the action, the FTC alleged two YouTube personalities...

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The FTC sent a loud signal, in the form of a $925,000 settlement with mobile ad network InMobi, that the Commission’s focus on ad tech data privacy is not limited to app developers and websites,...

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The FTC approved a final consent order against clothing store Lord & Taylor (“L&T”), following allegations that it failed to disclose paid online native advertising and endorsements for its Design Lab product roll out. The...

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As “native” ads have become an increasingly effective way to engage users and generate revenue, we have also seen several recent developments towards creating standards for native ads. These include FTC guidance issued in December...

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The Federal Trade Commission announced a settlement requiring Lumos Labs, the company behind the Lumosity “brain training” program, to pay $2 million to the FTC and agree to certain future restrictions on advertising. The FTC...

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It is that time of year when everyone is making New Year’s resolutions. And while getting to the gym more often, eating better and being nicer to your in-laws are all admirable, and maybe even...

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I draft and edit a lot of data licensing and data services agreements for online, offline, social and mobile data. I often find myself revising or deleting certain reoccurring provisions because they invite disputes, raise...

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Precise geolocation data is increasingly being used to “geo-target” consumers’ devices, to serve ads relevant to either where they are at a given moment, or where they tend to be during a given time frame....

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Data “onboarding”—also called “CRM retargeting,” “CRM onboarding,” or just “audience targeting”—is a relatively new way for marketers to reach highly particularized audiences online. It differs from behavioral tracking models because it uses de-identified data originally...

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The Digital Advertising Alliance (“DAA”) this week rolled out its long-awaited “AppChoices” mobile advertising solution, intended to complement the current “AdChoices” icon, DAA Consumer Choice pages, and opt-out programs. These programs currently enable third-party web...

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