Advertising and AdTech

Make Room in the Footer

December 19, 2013 | 0 Comments

Make Room in the Footer: January 1 Enforcement Deadline Nears for First Parties’ “Enhanced Notice” Obligations Under the Self-Regulatory Principles for Online Behavioral Advertising  The Online Interest-Based Accountability Program (“Accountability Program”) has issued “an advance...

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Only two months remain before the Federal Communications Commission’s updated consent requirements for marketing-related text messages take effect.  Violations will give rise to liability for statutory damages of $500-$1,500 per message, depending on the extent...

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The FTC (via email blast) provided further clarification of the standards that third party ad networks and platforms would be held to, under the new COPPA Rule. To recap recent history: when the FTC announced...

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The Network Advertising Initiative (“NAI”), the leading self-regulatory coalition for the online advertising industry, issued a Draft Code  last month detailing likely revisions to its “Code of Conduct” – the principal set of “best practices”...

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Congressional Hearing Focused on Data Broker Collection of Sensitive Data, Including Data from Children

FTC Revises .com Disclosures

March 28, 2013 | 0 Comments

Last week, the FTC released the long awaited update to its .com Disclosures, “.com Disclosures: How to Make Effective Disclosures in Digital Advertising.”  The FTC’s advice appears to be simple: “deception is unlawful no matter...

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TEASER: FTC Revises .com Disclosures

March 12, 2013 | 0 Comments

Today, the Federal Trade Commission released a long-overdue update to its 2000 Staff Guidance document Dot Com Disclosures. In the new guidance, titled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” the FTC...

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2012 was a year in which self-regulatory efforts and organizations became — as they continue to be — particularly relevant in the online data ecosystem. This month, the Network Advertising Initiative (known as the “NAI”)...

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How COPPA’s New Rule Affects Ad Networks

January 7, 2013 | 0 Comments

The FTC’s new revisions to the COPPA Rule (16 CFR 312) have extended COPPA’s requirements beyond websites and conventional “operators” to include third parties such as advertising networks. Between now and July 1, 2013 –...

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Last week, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) took a stance against pirated content sites by issuing a “Statement of Best Practices to Address Online Piracy and...

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The FTC announced today that it seeks comments from interested parties on possible revisions and updates to its “Dot Com Disclosures” guidance for online advertising, originally issued in May 2000....

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