During this webinar we will describe the new data business models that have arisen around the use of “offline” data (such as CRM data) through online channels, what regulatory and self-regulatory rules apply, and what best practices are emerging around notice, choice, and data usage.
During this webinar we will discuss: 1) Ad tech business models that use geo-targeting and geo-filtering 2) Applicable self-regulatory rules (in particular, revisions to the NAI Code) and 3) Action the FTC has taken.
This webinar will discuss how COPPA (the Children’s Online Privacy Protection Act) applies to the Ad Tech ecosystem. This will include 1) background on COPPA provisions and the data, websites, and apps COPPA governs, 2) special focus on third party platforms’ obligations and risks under COPPA, and 3) mitigation strategies for ad and online data platforms to avoid FTC and State Attorney General scrutiny.
Laws and best practices in the privacy, security, and advertising spaces move quickly – very quickly. It can be challenging to stay on top of new developments and trends. During the webinar, we will cover a variety of topics, including an FTC update and predictions; statutory standing and “harm”; updates on data breaches; telemarketing, big data and the Internet of Things; cybersecurity; Safe Harbor 2.0 and the new GDPR; and surveillance and information sharing.