As offline and personal data has gone online and cross-channel marketing models have become ubiquitous, vendors are holding onto more “Client Data.” Brands are becoming increasingly conscious about protecting their data from breaches and data leakage. In this environment, vendors need strategies to satisfy brands (and their agencies) to prove that they are “security-mature.” During this webinar, we will discuss “security-mature” strategies and the legal compliance risks driving them.
This webinar will focus on: 1) Appropriate Data Storage Decommissioning, 2) Network Segmentation, 3) Internal vs. External Vulnerability Scanning, 4)Incident Response, and 5) Card Brand Investigation Procedures Post-Breach.
This webinar will discuss what corporate and privacy counsel should know about cross-device targeting, offline-to-online data “onboarding,” and COPPA compliance, as well as principles regarding “Sensitive Data,” and how the NAI and DAA principles apply to ad platforms and their clients.